Sunday, November 25, 2012
Wednesday, November 21, 2012
Social Media Influences Business Protocols - Topic Outline
Post Title: “Social Media
Influences Business Protocols”
Business ethics and
public relations are how a business communicates their moral standards to
society
In this paragraph, I will go into depth, using some
information out of my business textbook to explain the ethical goals of a
traditional business. I will then incorporate some of my professor’s
information into the paragraph to expand the topic into more current events. I
will be able to draw links to past ethical failures and successes of companies.
Social media is
changing the way businesses communicate with the public.
This paragraph will explain how the introduction of social
media may change the way businesses plan to communicate with the public. I will
use information found in the Journal of Business Ethics. This information will
touch on topics such as “corporate social responsibility” and “transparency.” I
can include a couple key interview videos from my professor regarding
transparency.
Companies can change
the way they operate.
I can pull information from a paper, published by the Public
Relations Society of America, which will explain how companies can adapt to the
new technology. This publication explains what companies can do specifically
for public relations; while my professor may offer some insight on how companies
may change ethically and problems that could possibly occur.
Social media may make
it easier for everyone to see a business’s corporate social responsibility.
I will use the rest of my information found from section
five “convergence” from the book Putting
the Public
Back in Public Relations. I will also offer statistics relating how
many companies now use online social media. This paragraph will conclude my
research paper.
Some citizens are fans of the new way businesses use social media to express their corporate goals and initiatives.
Some citizens are fans of the new way businesses use social media to express their corporate goals and initiatives.
Here, I will use some non-expert audioboos from friends and family that will give the audience a feel of whether or not they feel businesses with online presence are perceived as better than competitors that do not operate, at least somewhat, online.
Sunday, November 11, 2012
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